Why the desk exists
Growing companies in this city are not short of activity. They are short of a month they can still act on. Bank, processor, CRM and three workbooks each hold a slice. The slice is assembled after the campaign has already run.
The market already has accountants, auditors and full-time finance leads. The gap we chose is the week between “the ledger posted” and “leadership can decide”. That week is where hiring, spend and pricing either wait or go through on instinct.